Connecting with consumers…
PPMA works hard and stays on the forefront of marketing and public relations as we grow, promote, protect and defend the professional pest control industry to consumers nationwide. Rest assured we’ll make the most of your investment through a variety of activities, all made possible from your contribution:
…our comprehensive media relations program
PPMA connects with the public through media placements across the country – from national morning shows and major newspapers and websites, to local television news, radio and community papers – PPMA has become the trusted, go-to source for journalists. In 2015, we secured nearly 950 million media impressions from our earned media placements resulting in more than $90 million dollars in ad value!
…our engaging digital communications and social media strategies
PPMA manages and utilizes four content-rich websites – PestWorld.org, PestWorldforKids.org, PollinatorHealth.org and WhatisIPM.org – to educate consumers on the various health and property risks posed by pests and the ways in which they impact our quality of life; address national issues related to pests; educate children about the fascinating world of entomology; and stress the importance of working with a licensed pest professional. PestWorld.org, saw 2 million unique visitors in 2015. We also oversee all of the consumer-facing social media on Twitter, Facebook, YouTube and Pinterest, where we share visually-compelling and engaging content with a growing audience on a daily basis.
…our educational series of Public Service Announcements
PPMA runs public service announcements (PSAs) on television and radio stations across the nation PPMA produces professional, creative and innovative PSAs that drive home our core messages through hundreds of thousands of airings on national networks and regional affiliates on an annual basis.
Our core tactics are supported by additional efforts throughout the year such as consumer and industry research, crisis communications, and in-market advertising campaigns – all great examples of our diverse communications strategy made possible by our generous investors!