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New consumer website provides users with a localized and personal experience across all devices
FAIRFAX, Va. (March 22, 2016) – The Professional Pest Management Alliance (PPMA), which serves as the consumer education and public outreach arm of the National Pest Management Association (NPMA), today announced the launch of its newly redesigned website, PestWorld.org. This visually stunning and state-of-the-art site provides users with a more individualized experience as they search for information on pests.
“PestWorld.org now features a localized homepage, whereby different pest-related content will be served based on the user’s geographic location,” said Cindy Mannes, executive director of PPMA. “The goal is to give visitors a personalized experience and to serve up content that is relevant to them, displaying active pests in their area and with additional content based on local pest pressure. In today’s digital age, users want the right information, fast, and this redesign allows us to give them exactly that while helping them learn about their pest problems through education and by connecting them with qualified pest control professionals.”
PestWorld.org, which received more than 2.7 million unique consumer visits in 2015, boasts a modern layout with toggle menu navigation. Other improvements include new page templates and a separate section focused entirely on commercial pest control.
The new site was built in responsive design to work across all devices, seamlessly translating from desktop, to laptop, to tablet, to smartphone. It includes a more robust search function and visual Pest Guide, in addition to a revamped Zip Code Locator.
“This site and all of the consumer marketing and education programs conducted by PPMA are funded solely through the generous and voluntary investments of pest control companies, suppliers and other industry stakeholders,” said Mannes. “Our Zip Code Locator acknowledges the support of these companies.”
In addition to the new look and feel of the site, there are more bells and whistles in the content management system to improve both speed and stability, while also allowing more control in customizing content and gathering better analytics.
About the Professional Pest Management Alliance
The PPMA was founded in 1997 to defend, protect, promote and grow the pest management industry. As the voice of our industry, PPMA continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and digital communications programs it conducts on behalf of the National Pest Management Association. It manages and maintains the consumer websites PestWorld.org, PestWorldForKids.org, AllThingsBedBugs.org and WhatIsIPM.org as well as the @PestWorld consumer social properties on Facebook, Twitter, Pinterest and YouTube. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association
The National Pest Management Association, a non-profit organization with more than 7,000 members, was established in 1933 to support the pest management industry's commitment to the protection of public health, food and property, reflected both in the continuing education of the pest control professional and the dissemination of timely information to homeowners and businesses. For more information, contact Janay Rickwalder at firstname.lastname@example.org, call 703-352-6762 or visit our professional and member website at www.npmapestworld.org.