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Aims to promote public vigilance through rodent-centric consumer campaigns
In anticipation of rodent season, the Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to educate the public about the diseases and dangers associated with rats and mice during Rodent Awareness Week, October 23-29, 2016. Rodent Awareness Week is an annual designation recognized by Chase’s Calendar of Events and is celebrated by companies throughout the pest management industry. Using various media relations and social media tactics, PPMA’s goal is to encourage public vigilance to protect against the health threats posed by rodents and to promote the importance of working with a licensed pest professional in the event of an infestation.
“Although rodents are a year-round problem, we do find that consumers report an uptick in rodent infestations occurring in the fall and winter months. In fact, rodents invade about 21 million homes in the U.S. each winter, making them one of the most common pests,” said Cindy Mannes, executive director of PPMA. “Pest control companies have the knowledge, first hand experience and tools needed to educate consumers on the damage rodents cause, the importance of being proactive against this destructive pest, and the diseases they can carry. So, let’s get out there and spread the word! Join us during rodent awareness week to get the conversation going about rodents and why they need to be controlled with the help of professional pest control services.”
PPMA is leading the way with the launch of a consumer media relations campaign and a weeklong social media effort across all @PestWorld properties designed to help educate the public about rodent facts and the risks associated with infestations. Industry members are encouraged to rally behind the cause by devoting their social media pages to the topic, sharing rodent facts and info and using the hashtag #RodentAwareness in all interactions.
PPMA has also developed an exclusive toolkit for Mainframe subscribers to utilize as a resource for their publicity efforts. The toolkit, which will be available for download on PPMAMainframe.org in August, contains a customizable press release, suggested social media content, high resolution photography, media training documents and other materials to help companies communicate to their customer base, while gaining positive publicity for their business in the communities they serve. For more information about PPMA and all its marketing programs, please visit https://www.npmapestworld.org/PPMA.
About the Professional Pest Management Alliance
The PPMA was founded in 1997 to defend, protect and grow the pest management industry. As the voice of the professional pest management industry, PPMA continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association
The NPMA, a non-profit organization with more than 7,000 members, was established in 1933 to support the pest management industry's commitment to the protection of public health, food and property. For more information, visit NPMAPestWorld.org.