PPMA Returns with Brand New Season of Fan-Favorite Bug Battles Series
Video project reprisal showcases bug-to-bug matchups, educating consumers on pest-related health and property threats
FAIRFAX VA. — The Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), recently released its second season of Bug Battles.
The return of Bug Battles comes after consumers showed particular interest in the series’ first season in 2022, which highlighted a variety of pests including stinging insects, bed bugs, ticks and termites, to name a few. Season one’s content was displayed to digital users more than 920,000 times, and it’s only a matter of time until season two generates just as much – if not more – consumer interest.
The animated video project seeks to teach consumers about various pests’ abilities, habits and threats through a new lens by putting a fun, video game-inspired twist on pest education and prevention. With the launch of the new season, consumers can sit back and watch engaging match-ups of seemingly similar pests and see which will be declared the ultimate Bug Battles champion.
“Bug Battles is back by popular demand, and we’re thrilled to provide the public with even more educational tools on pests they’re likely to encounter in their homes and while spending time outdoors,“ said Jim Fredericks, executive director of PPMA. “At our core, we’re committed to ensuring today’s consumer is equipped with need-to-know knowledge about the property and health threats posed by pests as well as the significance of working with a qualified pest control professional, and it’s through interactive resources like Bug Battles that we can achieve that goal.”
With the sequel, PPMA placed an innovative twist on the new, hypothetical battles:
The PPMA was founded in 1997 to grow, promote and defend the pest management industry. For more than 25 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. It actively manages the consumer website, PestWorld.org, and social media channels as @PestWorld on Facebook, TikTok, Twitter, Pinterest, and YouTube. For more information, please visit PMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association The National Pest Management Association (NPMA), a non-profit organization with nearly 5,000 members from around the world, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food, and property. This commitment is reflected both in the continuing education of pest management professionals and the dissemination of timely information to homeowners and businesses. Learn more at www.npmapestworld.org.