PPMA Invites Pest Control Companies to Participate in Bed Bug Awareness Week This June
FAIRFAX VA. - May 17, 2023 — This June 4 – 10, 2023 is Bed Bug Awareness Week, an annual designation recognized by Chase’s Calendar of Events to remind consumers to remain alert for bed bugs during travel. The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is observing this week by educating the public through various media relations and social media tactics on, how to inspect for bed bugs when traveling, the signs of an infestation and the importance of working with a licensed pest control professional to treat an infestation.
“As Americans enter the post-pandemic era, they’re fully returning to summer travel and many are taking big, once in a lifetime trips. However, more travel means more opportunities for bed bug encounters,” said Jim Fredericks, executive director of PPMA. “Bed bugs can be a serious issue in the home and are absolutely not a DIY task so it is our job as an industry to ensure travelers are armed with the information they need to avoid these pests.”
During this Bug Bug Awareness Week, PPMA, will devote all @PestWorld social media pages to address these persistent pests, highlighting its bed bug videos and content from PestWorld.org. PPMA is asking all pest control companies to join in this awareness initiative by focusing their social media content on bed bugs throughout the week and to use the hashtag #BBAW in all posts.
PPMA also created a Bed Bug Awareness Week toolkit which is available for download to Mainframe subscribers on PPMAMainframe.org, an exclusive digital marketing hub containing hundreds of custom, professionally designed marketing materials and assets for pest control companies to use to promote their business. The toolkit contains a customizable press release, suggested social media content, Bed Bug Awareness Week logos, high resolution photography, and video content that can be directly embedded on a company’s website.
The PPMA was founded in 1997 to grow, promote and defend the pest management industry. For more than 25 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. It actively manages the consumer website, PestWorld.org, and social media channels as @PestWorld on Facebook, TikTok, Twitter, Pinterest, and YouTube. For more information, please visit PMAMainframe.org or NPMAPestWorld.org/PPMA.
About the National Pest Management Association The National Pest Management Association (NPMA), a non-profit organization with nearly 5,000 members from around the world, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food, and property. This commitment is reflected both in the continuing education of pest management professionals and the dissemination of timely information to homeowners and businesses. Learn more at www.npmapestworld.org.