In 2013, NPMA and Bayer together launched an industry initiative called Vision 2020, aimed at helping guide and shape the future of the pest management industry.
As a first step, NPMA and Bayer hosted a workshop involving a group of 40 executives and senior managers of pest management companies. During the meeting, industry leaders were challenged to analyze current trends, predict the related implications, and imagine potential future scenarios in four major trend areas:
"Our goal with Vision 2020 is to imagine our preferred future as an industry, and take action to create that future," said Chris Pienaar, Director of Business Operations for Bayer’s professional pest management and vector businesses. "We need to find a way not only to survive, but to thrive, in a changing marketplace, and the only way we can accomplish this is by working together as an industry."
Together, NPMA and Bayer developed executive summaries of each of the four initial trends discussed, focusing on the insights that can be gleaned for our industry.
"The outcomes from Vision 2020 are so important for the industry’s future," said NPMA CEO Bob Rosenberg. "Both NPMA and Bayer have committed to building upon the discussions that took place."
As a part of this initiative, NPMA and Bayer are currently working on the development of a variety of related industry programs to support Vision 2020.